Infomediary

Words about infomediaries

Wednesday, November 29, 2006

AGLOCO website tells alot

This is an Infomediary blog - a word 'coined' by two McKinsey consultants, Marc Singer and John Hagel, a decade ago. They wrote that the Internet allowed Infomediaries to exist because of the low cost of information transfer. They also wrote that a big piece of the Infomediary position was trust and privacy.

I see AGLOCO providing both trust and privacy. Ray Everett-Church ( http://en.wikipedia.org/wiki/Ray_Everett-Church )is a key ingrediate in the company and you can see his imprint all over the website from the first class privacy policy to the security tight sign up system.

The compant has 15 'founder/development team' listed and 40 contributors. Almost looks like a non-profit venture with all that help in a stat-up. And for a good cause - redistributing wealth to the 'little' guy.

I like the 8 Stanford graduate students on the team - diverse yet driven. Cisco, Google, Yahoo, eBay (even YouTube) have serious Stanford roots. Jim Jorgensen, ( http://en.wikipedia.org/wiki/Jim_Jorgensen ), from a previous Internet Infomediary attempt is there as well. AllAdvantage paid out over $100 million to its members and dispite its eventual failure when the Internet adverising market collapsed in 2000, it seems to have had a clean record of paying people and keeping its privacy promises.

All this bodes well for AGLOCO over the long run.aa

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